AFFA – Underground Music, Superstar Vision
An artist grounded in identity and vision Born and raised in the north of Paris within a Senegalese family, AFFA shaped her voice through soul, R&B and rap. After introducing her universe with ECHO (2024), she returns with “Underground Music, Superstar Vision”, a project where she fully embraces her character, her roots and her ambitions. […]
Bose x Noble. – When Discovery Becomes Real
From the start of our collaboration, we framed BOSE as a talent scout with cultural legitimacy.In this second chapter, we took that narrative further by launching a nationwide call for emerging artists, in partnership with FNAC and championed by acclaimed artist Franglish.The idea was to combine music-driven storytelling with retail experience, reinforcing BOSE’s role in […]
WaïV Trilogy
At a key turning point in his career, WaïV came back with the ambition to reintroduce himself to the scene. Not just as a rapper, but as a fully-formed artist. More mature, more intentional, and determined to elevate his music and image, he approached Noble. with a clear challenge: build a storytelling framework that reflects […]
Bose x Noble. – A newcomer
Building on the foundations laid in our first chapter, where Bose was positioned as both a discoverer and co-producer of musical talent. This second chapter of our collaboration explores the idea of “arrival” in two forms: A new product on the market, and a new voice to spotlight. With FNAC as a key partner, we […]
Bose x Noble. – In pursuit of Noble. harmony
The collaboration between Bose and Noble. was born out of numerous enriching exchanges, particularly regarding the impact of these two brands on culture. This partnership is part of a shared quest to discover the talents of tomorrow. For this first chapter, the two brands wanted to highlight the excellence of Bose products through original Noble. productions by […]