The collaboration between Bose and Noble. was born out of numerous enriching exchanges, particularly regarding the impact of these two brands on culture.
This partnership is part of a shared quest to discover the talents of tomorrow.
For this first chapter, the two brands wanted to highlight the excellence of Bose products through original Noble. productions by two emerging artists (phonographic production and brand content). This collaboration embodies the fusion of Bose’s sound innovation with Noble.‘s bold creativity, creating a unique musical experience that will resonate in contemporary culture.
The objective
Go beyond simple product promotion and create an emotional connection between Bose sound quality and the emergence of new artists.
Our strategic Approach
Rather than limiting ourselves to promotional content, we devised a musical storytelling strategy:
- Associate Bose with up-and-coming artists at the beginning of their careers.
- Create an immersive sound and visual experience that reflects each artist’s unique universe.
- Transform points of sale into true cultural spaces.
Digital activation
For this first edition, Noble. highlighted two emerging R&B artists: AFFA and KYMA.
Music production: two exclusive singles, designed and mixed specifically to showcase the technical capabilities of Bose headphones and speakers.
Brand content: clips and editorial content deployed digitally and in-store, allowing consumers to immerse themselves in the artists’ world through Bose products.
Corner stores and special editions: exclusive vinyl records featuring both singles, included in Christmas gift sets combining Bose headphones + vinyl.
Limited edition design
A SoundLink speaker in a “Bose × Noble.” collector’s edition, celebrating the meeting of technology and musical culture.
Bose x Noble. SoundLink
(limited edition)
Bose x Noble.
special Chirstmas box
for AFFA and Kyma’s
single