Each EP represents a symbolic phase:
L'Initié
Captures his origins — a raw, grounded visual identity that highlights WaïV’s environment, inspirations, and early ambitions.
Le Prospect
Explores his rise in the game — where pressure builds, eyes turn toward him, and the need to prove becomes real.
Le First Pick
Celebrates the moment he reaches a new level — a moment of recognition, self-confidence, and projection toward what’s next.
At a key turning point in his career, WaïV came back with the ambition to reintroduce himself to the scene — not just as a rapper, but as a fully-formed artist. More mature, more intentional, and determined to elevate his music and image, he approached Noble with a clear challenge: build a storytelling framework that reflects who he is, where he’s from, and where he’s headed.
Drawing inspiration from his lifelong passion for basketball — and more specifically Kobe Bryant’s “Mamba Mentality” — we designed a creative arc rooted in resilience, self-belief, and growth. Just like a top NBA draft pick, WaïV’s trilogy tells the story of a rising talent evolving through three chapters: “L’Initié”, “Le Prospect”, and “Le First Pick”.
From this narrative foundation, we designed the visual system of the trilogy:
3 carefully crafted cover artworks, each reflecting the mindset and symbolism of its chapter (from the young dreamer in the neighborhood to the team player, then the draft moment).
A series of music videos and visualizers, each feeding a specific emotional moment of the story — from introspection to celebration.
A consistent storytelling approach through editorial formats, across every content piece, aligning visuals, sound, and performance with WaïV’s evolution.
Rather than dropping content for content’s sake, the trilogy allowed us to builda creative universe around WaïV’s journey — one where every visual says something about his ambition, his values, and his artistry. A full-circle strategy for an artist ready to claim his spot, not just in music, but in culture.
3 original cover, 3 video clip,
3 visualizers, 2 editorial content
of optimized filming